MMO LABS 2012
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Thanks to our fifteen participants who came from all over Europe to the sunny climes of Barcelona, to engage in the intensive four-day Marketing Movies Online Labs 2012. Armed with their film projects, ready to get to grips with the world of digital marketing, they were guided by our expert workshop trainers in the development of a digital marketing strategy in support of their film projects. At the end of the workshop, participants pitched a digital marketing strategy for their films to an industry panel. Though every participant delivered great pitches, we would like to congratulate our winner Tony Lundon from The Cell Productions who won £5k to spend on digital marketing support from programme sponsor Redberry Digital, and editorial support from LOVEFiLM for his film 'The Exiles'. We would like to give special thanks to programme partners LOVEFiLM and Redberry Digital who sponsored the excellent MMO Labs 2012 prize. |
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Tony Lundon said: "Huge thanks to DiVA, Redberry, LOVEFiLM, the judging panelists, trainers, funding partners, the waitress who kept the wine flowing and the brilliant filmmakers and marketers I shared the experience with!" |
 Tony Lundon, The Cell Productions, Winner of 2012 MMO Labs Pitching competition |
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Simon Redgate co-founder of Redberry Digital and MMO Labs Panelist said: "We were so impressed with the delegates presenting at the recent MMO Labs in Barcelona. There were many great ideas for how to use digital to market movies and the quality of DIVA's programme was evident from all the pitches we saw. DIVA put digital at the heart of movie marketing, which is why we were so keen to be involved." |
 L-R: Simon Redgate (Redberry Digital/MMO Labs Panellist), Arit Eminue (Founder of DiVA), Tony Lundon (The Cell Productions/MMO Participant and pitch winner), Alex Stolz (British Film Institute/MMO Labs Panellist) |
PICTURES
 MMO Labs 2012 Opening night dinner |
 MMO Labs goes digital to the extreme using Skype with trainer Michel Reilhac, Arte France |
 Participants with trainer Susan Hallam, Hallam Internet |
 Participants working on a group activity |
 MMO Labs with trainers Charlotte Clark and Natalie Trye, Think Jam |
 Group shot of MMO Lab Participants 2012, Panellists and training delivery team DiVA |
