THE ‘HOW TO’ MANUAL

The ‘How to’ Manual is an invaluable digital marketing guide, covering a broad range of topics such as:

  • The online media landscape
  • Online consumer behaviours around film
  • Developing an online communications strategy
  • The digital agency landscape - who does what?
  • Finding the right agency - a guide to agency search and selection
  • A guide to briefing digital agencies
  • Agency remuneration: price and package guides
  • Tips on evaluating your agencies ideas
  • How to evaluate the effects of your campaign

The manual will also include references and links to other sources of online information and relevant online guides, contact details for trade bodies and other significant organisations. 

 Click here to download a copy of the guide 

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