MARKETING MOVIES ONLINE CONFERENCE PROGRAMME 2010
| TIME | DETAILS | VENUE | |
|---|---|---|---|
| 08:30 – 09:00 |
Registration Tea, coffee & refreshments |
NESTA Main Reception | |
| 09:05 – 09:10 | Welcome presented by Diversity in Visual Arts and MTM London | Main conference room | MORE INFO |
| 09:15 – 09:25 | Opening remarks Skillset and NESTA | MORE INFO | |
| 09:30 – 09:35 |
Plan for the Day Presented by Diversity in Visual Arts & MTM London |
Main conference room | MORE INFO |
| 09:40 – 09:55 | Keynote address: Simon Morris, Chief Marketing Officer, LOVEFiLM | Main conference room | MORE INFO |
| 10:00 - 10:30 |
The Role of Online Marketing in Film Chaired discussion with Twentieth Century Fox Film Company and The Metrodome Group |
Main conference room | MORE INFO |
| 10:35 – 10:55 |
Presentation: Understanding Online Audiences Led by comScore |
Main conference room | MORE INFO |
| 11:00 – 11:15 | Coffee and Networking | ||
| 11:20 – 12:05 |
Digital Marketing Agencies Pitch Agencies include; Dare, Glue Isobar, Made by Many, Poke and Way to Blue |
Main conference room | MORE INFO |
| 12:10 – 12:55 |
Working with Digital Agencies: The Landscape Led by MTM London with digital agencies; Blue Barracuda, Digital Outlook, Think Jam, The Picture Production Company |
Main conference room | MORE INFO |
| 13:00 – 14:00 | Lunch and technology showcases | MORE INFO | |
| 14:05 – 14:45 |
Presentation: The Girl with the Dragon Tattoo: The UK Film Council and Digital Innovation Led by the UK Film Council with Momentum Pictures |
Main conference room | MORE INFO |
| 14:50 – 15:30 |
Digital Media Partners: Working with Major Portals & Media Owners Panel led discussion with; LOVEFiLM, w00t! media, Film4.com |
Main conference room | MORE INFO |
| 15:35 – 15:50 | Coffee and networking | ||
| 15:55 – 16:25 | LOVEFiLM: Online Marketing Campaigns & Case Studies | Main conference room | MORE INFO |
| 16:30 – 17:35 |
Breakout Sessions
|
NESTA PODS Bookable sessions |
MORE INFO |
| 17:40 - 17:55 | Tea / Coffee / Refreshment served throughout next session | ||
| 18:00 – 18:10 | Inspirational Speaker | Main conference room | MORE INFO |
| 18:15 - 18:20 | Closing remarks Diversity in Visual Arts & MTM London | Main conference room | |
| 18:25 - 19:45 | Drinks & Networking with agencies | Main conference room | MORE INFO |
MORE INFO SECTION
09:05 – 09:10
Welcome to Attendees Arit Eminue, Founder, Diversity in Visual Arts and Jon Watts, Managing Director, MTM London welcome attendees.
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09:15 – 09:25
Opening Remarks Neil Peplow, Director of Film, Skillset and Jon Kingsbury, NESTA Associate, open the Marketing Movies Online Conference 2010.
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09:30 – 09:35
Plan for the Day Arit Eminue, Founder, Diversity in Visual Arts and Jon Watts, Managing Director, MTM London introduce the conference team and plan for the day.
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09:40 – 09:55
Keynote Address Simon Morris, Chief Marketing Officer, LOVEFiLM
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10:00 - 10:30
The Role of Online Marketing in Film Chaired discussion with UK Marketing Director, Cameron Saunders, Twentieth Century Fox Film Company and Jezz Vernon, Head of Distribution, Metrodome Distribution, exploring the business case for integrating online marketing into an overall campaign, from both a studio and independent perspective.
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10:35 – 10:55
Presentation: Understanding Online Audiences Toby Crisp, Senior Marketing Solutions Analyst, comScore will illustrate audiences online behavioural patterns, presenting effective tools to engage and maintain audience interest.
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11:20 – 12:05
Digital Marketing Agencies Pitch
5 digital marketing agencies deliver innovative digital marketing campaigns in support of a selection of classic film titles, rebranded for a contemporary audience.
Panel includes;
- Brian Cooper, Creative Director, Dare
- James Walker-Smith, Business Director/Group Account Director, Glue Isobar
- Anjali Ramachandran, Made by Many
- Nicolas Roope, Founder, Poke
- Adam Rubins, Deputy Managing Director, Way to Blue
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12:10 – 12:55
Panel: Working with Digital Agencies: The Landscape
Led by Richard Ellis, Director and co-founder of MTM London will uncover practical tips on engaging and working with agencies.
Panel include:
- Martin Talks, CEO, Blue Barracuda
- Craig Hill, Chariman, Digital Outlook
- Daniel Robey, CEO, Think Jam
- Stuart Pollock, Head of Interactive, The Picture Production Company
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13:00 – 14:00
Lunch and networking
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14:05 – 14:45
Presentation: The Girl with the Dragon Tattoo: The UK Film Council and Digital Innovation
Panel discussion led by Alex Stolz, Senior Executive, Distribution and Exhibition, UK Film Council in conversation with Susie Bayes, Marketing Manager, Momentum Pictures, featuring case studies; ‘The Girl with the Dragon Tattoo’, and the sequel ‘Girl who Played with Fire’
Topics include;
- The use of online marketing tools and how they can best serve your project
- Budgeting
- Designing an online marketing campaign from concept to execution
- Engaging with your audience through effective use of social media/networks
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14:50 – 15:30
Digital Media Partners
Working with Major Portals and Media Owners
Panel led exploring the role major media owners can play when marketing a film property; their priorities, preferences and ambitions in the digital marketplace.
Panel includes;
- Helen Cowley, Head of European Editorial, LOVEFiLM
- Austen Kay, Partner, w00t! media
- Hilary Perkins, Editor, Film4.com
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15:55 – 16:25
LOVEFiLM Online Marketing campaign
Through a series of case studies this session will illustrate how LOVEFiLM are developing new and innovative ways of marketing films on behalf of both their studio and independent clients, demonstrating how they can real value and results at every stage of a films lifecycle.
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16:30 – 17:35
Breakout Sessions
The aim of these sessions are to illustrate how to use existing tools and social networks to effectively engage with and build online audiences.
The breakout sessions will run twice, so attendees have the option to select two of the following workshops.
The sessions will run at 16:30 – 17:00 & again at 17:05 – 17:35
Session 1. Search Engine Optimisation
Session 2. Social Media & Social Networks
Session 3. Mobile Media
Session 4. Going Viral
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18:00 – 18:10
Inspirational Speaker
Andrew Warmsley
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18:25 - 19:45
Drinks & Networking with agencies
Meet and network with a wide range of online media owners, digital marketing agencies and other potential partners, and collaborators.
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IAB UK
IPA's Digital Media Group.